The Design Process
01 – Brand Exploration
The design process doesn’t start with me sketching out ideas, it actually starts with you! Your story and passion behind what you do is the foundation we want to build off of, so the first step is to dive into your brand’s values, goals and why your audience is drawn to you. You’ll fill out a simple questionnaire to find that deeper meaning and get us started.
02 – Creative Direction
After reviewing your questionnaire, I’ll put together a creative direction that outlines your audience, competition, and how we’ll use design to accomplish your brand goals. I’ll present this with some gathered imagery for inspiration to make sure that we’re on the same page with the visual direction that we want to go in.