Digital Tools 

A selection of tried and tested digital tools for work.

 

Website, Domain, Email + Marketing

Squarespace – An all-in-one platform to build a beautiful online presence, intuitive, easy to use and update. Squarespace includes Email Campaigns + Marketing Tools to grow your business · from ~£180/year + email marketing for £5/month

Namecheap – Our go-to domain name provider, easy to use and affordable. You can also purchase your domain Squarespace if you’d like to keep everything in one place, but it is a little bit more expensive · from £5/year

G-Suite – Professional emails, documents, Google Drive and Calendar for business. Everything you need to do your best work, together in one package that works seamlessly from your computer, phone or tablet · free with the first year of your Squarespace plan then from £4.80/month

Flodesk – If you need a little extra from your email marketing tool, check the world’s most intuitive email builder Flodesk · $38/mo for small businesses, unlimited subscribers and access to all features


Social Media Tools

Google My Business – Essential to set-up to come up in search engines. You’ll be able to manage it through G-Suite (encourage reviews if at all possible to bump up your listing appearance in searches). Make sure you add some professional pictures and as much information as possible so people can find you or reach out to you · free

Later – Social media scheduling app, very useful tool for Instagram. You can schedule posts in advance and set them to auto-publish, make sure to use relevant hashtags to help your target audience find you · free

Canva – Easy to use tool to create graphics for social media, especially Facebook, Instagram & Instagram stories · free


Content

Unsplash – Free high quality stock images you can use on your website and on social media as fillers until you get some original professional photography (from £400/shoot) · free

Termly – Free templates for privacy policy and terms and conditions. Make sure you consider GDPR, cookies, accessibility and sitemap (all legal requirements to run a website) · free

Grammarly – Spell-checking Chrome extension · free


Appointment Scheduling

Calendly – Neat link to send to prospective and existing customers, easy to add to your website and social media. Calendly allow your clients to book appointments within booking parameters you have defined and allows you to process payments at the booking stage if you wish to do so. It also works out timezones for you if you take appointments from clients abroad so that you won’t have to do the maths · free basic plan or $10/month (including VAT)

Skype, Facetime + Google Hangouts · free


Organisation

Google Drive – Comes as part of your G-Suite toolbox, helpful to keep and organised your documents, available on mobile too · part of G-Suite

Google Calendar – Also comes as part of your G-Suite toolbox, we would recommend using one calendar as much as possible and integrating it with other apps like Calendly so that your dentist appointment won’t clash with your clients for example · part of G-Suite

Notion – All-in-one minimal workspace to write, plan, collaborate, and get organised. Keep track of tasks that need doing in your business, set yourself deadlines and reminders. Remember you need to be the CEO and employee time in your business · free

Slack – If you work with other practitioners often, they are plenty of conversations that don’t need to be cluttering your inbox, that’s what Slack is for (think of it as MSN but for work) · free


Project management

Teamweek – Schedule your weekly tasks in a visual manner · free

Asana – Well-designed and easy to use. I interact with all of my clients through Asana, setting up the entire project in tasks, giving due dates for each step, and making it easy to clients to give me feedback · free


Accounting, invoicing + contracts

Coconut (UK) – Banking and accounting, in a nutshell. The current account that takes care of your accounting and tax. Designed for freelancers, self-employed people and small business owners. See how much tax you owe, Expenses that do themselves, Coconut categorises your business expenses helping you to stay organised, with instant notifications when you spend remind you to snap the receipt, keeping everything neatly in one place along with professional invoicing · free or £5/month for unlimited invoices


iZettle – Essential tool to process card payments wherever you see your clients · iZettle card reader £59 + VAT, iZettle Go app free, 1,75% per transaction


Wealthsimple – Interests rates on savings accounts are pretty non-existent so after a bit of research on retirement plans and reading on this article on the Minimalists blog on Retirement following their podcasts on Money, Debt and Finances. Socially responsible investing over £5k · 0.7% per annum (the standard annual fee is reduced to 0.5% for clients who invest more than £100k)


Hello Bonsai – Created specifically for creative freelancers to keep their contracts and invoicing all in one place. They have pre-written contracts for different types of projects (design, development, photography, writing, etc.) which was huge for me because I had no idea what to put in my contract when I first started. You can start with a pre-written contract and add to it whatever you want. Clients can sign contracts online and Bonsai automatically creates your invoices for you and sends them out. You can also send out proposals before the contract for the client to approve, which I use a lot as well. There’s also a time tracking tool and automatically add those hours to the final bill · $19/month


Wellbeing

Headspace + Calm – Guided meditation app to help you take a break and disconnect · Headspace £9,99/month or £5,99/monthly billed yearly, Calm £35.99/year

Audible – Audiobooks subscription · from £8,99/month


Education

Future Learn & EdX – High-quality learning with online courses, programs and degrees created by leading universities, business schools and specialist organisations · free or payable fee unlimited access to a course/certification depending on the platform


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